Impact designed this aggressively attractive direct mail postcard for Best Line Powersports, a division of Best Line Equipment. The challenging task of effectively communicating the three-fold message of open house event, financing offers, and a giveaway contest was met flawlessly by the layout. The excellent product imagery on the front grabs the attention of anyone interested in this type of vehicle, while the headline across the top immediately informs them of the event. The red, black, and white bottom section and reverse side graphically present the remainder of the information while reinforcing the Best Line brand through the use of color and font selection.